PDGA Bolsters Staff with New Hires and Promotions

The Professional Disc Golf Association (PDGA) is continuing to grow and adapt to the demands of its 50,000-strong membership base by bolstering its staff with several new hires and promotions. Matthew Rothstein has joined the team as a media specialist, bringing his wealth of experience in writing and league organization to the role. Rothstein's impressive resume includes stints at Ultiworld Disc Golf, Discmania, and DiscGolfer Magazine, where he worked as a contributing editor.

As part of his new position, Rothstein will be responsible for creating written and video content on PDGA.com, as well as providing on-the-ground coverage at major events. "This is an exciting time to be a disc golfer," Rothstein said, "and I'm thrilled to join the PDGA team to help bring the sport to new heights."

Dennis Hengeveld, the association's new digital marketing specialist, brings a unique skillset focused on user interface and web development. With over a decade of experience at LinkedIn, where he oversaw the brand's expansion into China and launched its platform in Arabic, Hengeveld will play a key role in enhancing the PDGA's digital presence.

Hengeveld expressed his enthusiasm for joining the PDGA team: "I'm excited to start this new adventure and help promote the great sport of disc golf." The Grand Rapids area native is looking forward to working on various marketing initiatives, including boosting the association's online presence.

In addition to Rothstein and Hengeveld, the PDGA has welcomed Mike Crist as a senior web developer. A long-time developer with a passion for computer science and building apps, Crist will work on the Tournament Director and Digital Scorecard platforms alongside his brother, Pete.

The team's expansion doesn't stop there. Todd Lion, an experienced events coordinator, and Ginny Sweeton, the office manager at the International Disc Golf Center, have both been brought on as full-time staff members. Lion has been a fixture at PDGA National Tour and Major events since 2018, working as part of the events team as a marshal, course inspector, and rules expert.

Sweeton brings extensive experience in administration and office management to her new role, having worked for over three decades in the market research field. She will be responsible for coordinating travel and timesheets for the growing staff, as well as ensuring the smooth operation of the International Disc Golf Center.

As part of the team's changes, longtime media manager Matt Gregoire has departed after an eight-year tenure with the PDGA. "Media Marty" was instrumental in building the association's social media audiences organically, without targeted advertising or giveaways. The PDGA extends its gratitude to Gregoire for his dedication and contributions to the sport.

These new additions and promotions are expected to enhance the PDGA's marketing, media, and technology capabilities, ultimately benefiting the growing community of disc golf enthusiasts.

This article was compiled from disc golf coverage with AI assistance. Source: pdga.com — https://www.pdga.com/news/rothstein-hengeveld-join-pdga-marketing-staff