PDGA Bolsters Staff with New Hires and Expanded Roles

The Professional Disc Golf Association (PDGA) is expanding its team with a series of strategic hires and internal promotions. As part of this effort, two new professionals have joined the marketing and media department: Matthew Rothstein as a media specialist and Dennis Hengeveld as digital marketing specialist.

Matthew Rothstein brings a wealth of experience in writing and league organization to his new role at the PDGA. Prior to joining the association, he worked with Ultiworld Disc Golf, Discmania, and DiscGolfer Magazine, where he served as a contributing editor. Rothstein's extensive background will be valuable in creating engaging content for PDGA.com, covering events on the ground, and producing written and video materials.

Dennis Hengeveld, who joins the team with a focus on digital marketing, has a proven track record in web development and graphic design. With over a decade of experience at LinkedIn, where he oversaw brand expansion into China and launched its platform in Arabic, Hengeveld is well-equipped to enhance the PDGA's online presence.

As part of this staff expansion, Mike Crist has been appointed as a senior web developer on the PDGA Technology team. Crist, who hails from Michigan, will work alongside his brother Pete on developing the association's Tournament Director and Digital Scorecard platforms.

In addition to these new hires, Todd Lion, an experienced events coordinator, and Ginny Sweeton, office manager at the International Disc Golf Center, have been brought on as full-time staff. Lion has a long history with PDGA National Tour and Major events, working behind the scenes to ensure that tournaments meet the association's standards.

Ginny Sweeton brings extensive administrative experience to her new role, having worked in the market research field for over three decades. Her attention to detail will be invaluable as she manages day-to-day operations at the IDGC.

The departure of longtime media manager Matt Gregoire has created a void that these new additions aim to fill. A veteran of the PDGA since 2012, "Media Marty" was instrumental in building the association's online presence and social media audiences through organic growth rather than targeted advertising or giveaways. The organization extends its gratitude for his dedication and contributions to the sport.

These staff changes reflect the PDGA's commitment to growing and evolving as an organization, with a focus on providing exceptional support to its 50,000-strong membership base.

This article was compiled from disc golf coverage with AI assistance. Source: pdga.com — https://www.pdga.com/news/rothstein-hengeveld-join-pdga-marketing-staff