Disc Golf's European Growth Gets a Boost with New Marketing Manager

PDGA Europe has continued its expansion with the appointment of a new Marketing & Media Manager, Calixto García from Spain. As the popularity of disc golf grows both in Europe and globally, PDGA Europe has responded by introducing this key role to support the sport's increasing presence on the continent.

Calixto García, a 46-year-old marketing expert from Bilbao, brings 25 years of experience to his new position. However, he only discovered his passion for disc golf three years ago when he took up the sport. Since then, he has become an integral part of the European disc golf community through his popular YouTube channel, Zona Disc Golf, which caters specifically to Spanish-speaking audiences and has helped grow the sport not only in Spain but also across Latin America.

As a seasoned marketer, Calixto is poised to make a significant impact on PDGA Europe's marketing efforts. His primary responsibilities will include strengthening the organization's social media presence, supporting the Tour Manager at key European events, coordinating media teams for live and post-produced content, enhancing PDGA's global communication assets, such as DiscGolfer magazine, PDGA Radio, and newsletters, collaborating with international marketing teams, promoting other PDGA Europe activities, and contributing to the overall capacity and output of PDGA Europe.

When asked about his initial goals, Calixto highlighted the importance of increasing PDGA Europe's social media reach, supporting top European events, and enhancing its global communication channels. His experience and passion for disc golf make him an ideal candidate to drive growth and engagement in the sport across Europe.

This article was compiled from disc golf coverage with AI assistance. Source: pdga.com — https://www.pdga.com/news/pdga-europe-staff-expands