Disc Golf Europe Gets a Boost with New Marketing Manager

PDGA Europe has announced the appointment of Calixto García as its new Marketing & Media Manager. A seasoned marketeer with 25 years of expertise, Garcia will be responsible for driving the organization's marketing efforts in Europe. Based in Bilbao, Spain, he brings a wealth of knowledge and experience to the role.

Garcia's journey into disc golf began three years ago when he discovered that throwing discs was a more enjoyable alternative to playing traditional ball sports. Since then, he has become an enthusiastic promoter of the sport, establishing himself as a prominent figure in the European community through his Zona Disc Golf YouTube channel. The channel, which provides content in Spanish and English, has not only grown the sport in Spain but also spread its popularity throughout Latin America.

As part of his new role, Garcia will focus on increasing PDGA Europe's social media presence, working closely with the Tour Manager to promote top European events, and coordinating live and post-produced media teams. He will also contribute to the development of global communication assets, including DiscGolfer magazine, PDGA Radio, and the organization's newsletter.

When asked about his immediate responsibilities, Garcia highlighted the importance of collaborating with the Global Marketing & Media Teams to achieve a unified marketing strategy. He is eager to get started and contribute to the growth and success of disc golf in Europe.

With his extensive experience and passion for the sport, Garcia is well-positioned to drive PDGA Europe's marketing efforts forward. His appointment comes at an exciting time, as the sport continues to gain popularity across the continent.

This article was compiled from disc golf coverage with AI assistance. Source: pdga.com — https://www.pdga.com/news/pdga-europe-staff-expands