JLW Collection Promotional Video | Gatekeeper Media
Meet Charma, CEO and founder of JLW Collection, a lifestyle brand that redefines art from an outsider's perspective. Inspired by artists who dare to see beyond the norm, Charma's mission is to empower individuals to express themselves uniquely through their clothing. With a focus on creativity and confidence, JLW Collection sources materials from thrift stores and creates garments in-house, fostering a sense of community and individuality. Charma shares her vision for creating a personable experience for customers online, using social media platforms to connect with fans and showcase the brand's artistic culture. The video also touches on the importance of technology in bridging remote locations and facilitating early meetups. With Charma's message - "it's okay to be different" and "it's okay to live your life freely" - JLW Collection invites viewers to join a movement that celebrates self-expression and individuality, making a positive impact through fashion.
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hi my name is Charma is right i'm the CEO and founder of the JW collection the JW collection is a lifestyle brand approaches art from an outsider's perspective we are inspired by artists and people who dare to send out people to see something that you really want to wear and express themselves differently than others as children we're taught to express ourselves other drawing on walls or outside in like a costume and we're not judged for that I feel like when we get older if we talk a little bit more difficult for you to be able to express yourself in such a unique distinctive way my mission with my company is to be able to let people know that it's okay like you can wear whatever you want and be confident and be courageous in your garments that you wear we offer that rather it's sourcing from strip stores whether it's creating it in-house we are an online store we don't have a physical store for our customers to come to so it's really important for us to create that personable one-on-one experience like a that art culture Studios web drew social media a typical day in the office for us is sitting in front of a camera taking pictures of our comments and post them to our social media accounts also technology plays a really big part when it comes to us meeting because we're in remote locations you're not always able to be a better table at a restaurant and discuss our idea so us being able to five early meetup please a big role it's okay to be different it's okay to live your life freely as people we should be able to express ourselves how we want to without being judged our messages be different to make a difference you
