Videos / Foundation Disc Golf Videos
Is Innova The Smartest Disc Golf Company?
Discover whether Innova is truly the smartest disc golf company in the industry. Hunter and Brody dive into a debate about social media marketing strategies, weighing the pros and cons of each approach. The duo shares their insights on popular disc golf brands like Innova, Discraft, and Dynamic Discs. Hunter expresses concerns that Innova's social media efforts may not be maximizing its potential, particularly when it comes to promoting top players and tour pros. Brody counters with a more nuanced view, acknowledging Innova's consistent online presence but questioning the effectiveness of its marketing tactics. The conversation raises questions about the value of social media in driving sales and traffic for disc golf companies, and whether traditional marketing approaches are still the most effective way to reach customers. Join the discussion as Hunter and Brody explore the intersection of technology, marketing, and sports.
Expert analysis of Innova's innovative designs & performance in major tournaments featuring top pros like Paul McBeth & Paige Pierce.
Watch on YouTubeVideo Transcript
all right i got questions for hunter and brody let's hear it honor yeah i've heard you say that innova is failing on the social media side when was the last time that you checked the follower accounts ooh check the follower accounts hunter the follower counts or the follow accounts like the numbers like number of followers i i've been i don't know i couldn't tell you because i checked it a couple days ago because i i find that debate intriguing but um so they they have like a hundred thousand more than this crafts uh this manny is like editing at second but i was curious like why do you say that innova is failing compared to discraft this mania etc well i don't first off i think that the only company in my opinion that has been doing a consistently good job has been dynamic discs i think a lot of manufacturers just haven't put the for some i think that they don't see the potential on social media i think they're really overlooking it uh innova in a day to day basis doesn't do a bad job i think they do a bad job on social media marketing their players i think they do a decent job i mean they're constantly posting reels of different things going on they're very they are present on social media i what i've talked about in the past and i guess it hasn't been clear i think that they aren't doing a great job on social media marketing their top players and their pros that are on tour week in and week out but to be fair there there's not many companies that are i think that a lot of companies are just overlooking ways that they could be using these players that they have unlimited access to to just drive sales like they've never seen and i think that they just don't know the potential so it's hard for them to see the value in it because it i mean to people who don't use social media regularly it seems silly to think that it could drive the amount of sales and traffic it can uh and traditional marketing just seems like it's a no-brainer it seems like a more basic move like putting signs on courses and commercials and stuff like that but organic marketing on on...
