New Marketing Manager Joins PDGA with a Fresh Perspective

Mary Sicard is set to take on her new role as the marketing manager at the Professional Disc Golf Association (PDGA) on April 18th. With an impressive 18-year background in marketing, Sicard has already made a name for herself in various industries, including her previous tenure with Ingersoll Rand's Club Car.

Despite not being a disc golfer yet, Sicard is eager to learn the sport and has already jokingly challenged Executive Director Joe Chargualaf to a round. Her resume boasts experience in both business-to-business and business-to-consumer marketing, along with successful campaigns and strategies she developed during her time at Ingersoll Rand's Club Car.

Sicard's past also includes founding several small businesses, including a digital marketing firm where she focused on search engine optimization for 15 years. This expertise is expected to bring significant value to the PDGA as they continue to promote the sport and attract new sponsors.

When asked about her decision to join the PDGA, Sicard mentioned that it was an opportunity too good to pass up. "I love organized sports, and when I saw this job posting, I knew it was a once-in-a-lifetime chance," she said. As someone who is athletic and loves the outdoors, Sicard believes disc golf aligns perfectly with her interests.

In her new role, Sicard plans to focus on defining the PDGA's brand while prioritizing the membership experience. To achieve this goal, she aims to adopt the successful marketing strategies she has developed in the corporate sphere, adapting them to the non-profit world of the PDGA.

"We were extremely impressed with Mary's marketing expertise and confidence in her ability to make an immediate impact," said Executive Director Joe Chargualaf. The selection panel, which included representatives from the PDGA Board of Directors, praised Sicard's unique blend of experience in both tennis and grassroots organization, making her a strong fit for the position.

Sicard is aware that being new to the sport may be both an advantage and a disadvantage. However, she is confident that her broad marketing background will allow her to approach disc golf with a fresh perspective. "I think I bring a lot of value as an outsider," she said. "There's no great magic to it; it's just getting in there and finding out what the core wants."

This article was compiled from disc golf coverage with AI assistance. Source: pdga.com — https://www.pdga.com/new-marketing-manager-sicard-ready-find-out-what-core-wants